Monday, August 28, 2006
marketing methods
An article in the Boston Globe yesterday about changes in marketing techniques due to changes in media reminded me once again of product endorsement in textbooks. I was not able to find any articles or research on that when I looked last, it might be time to search again. It’s pretty common knowledge that the products in major motion pictures were sold those spots, it’s even been the target of comedy in movies. However, in this world obsessed with protecting the child—why is no one concerned with the statistics textbook that talks about Camel cigarettes in its word problems?
