Enter World: exploring mediated cultures

Monday, February 11, 2008

Conference presentation in April

I’ll be presenting some of my research at the New Communications Forum, presented by the Society for New Communications Research, in Sonoma this April: Comparing Independent and Corporate Media Agendas. They asked me to participate in the track titled The Changing Face of Journalism & The New Business of the News Media. Below is my session summary:

Increasingly available participatory media technologies have led to easier production and consumption of independent news. Independent media outlets have been addressed as social movements, potential sources addressing oppression, and presenters of opposing views to corporate media. However, the producers of independent media are the public, and agenda setting research has shown that an increased need for orientation leads information seekers to integrate the media agenda. This session will explore the media agenda of independent media compared to that of corporate media. Based on original research using online news sources, we will discuss the tie between the corporate media agenda, the public agenda, and the independent media agenda. In addition, we will explore the nature and potential of independent media in relation to social change.