Social goes for broke

Online social networking, social marketing, and social media optimization have been targets of organizations and businesses trying to harness the power of the web. And now we can add social pressure.

I grew up hearing that peer pressure was a bad thing, but it looks like the city of Pittsburgh is trying to turn this often lamented form of social influence on attitudes, behaviors, and values around to its positive side.

To bring some money into the city, they have decided to collect on old tickets. And what better way to do that than to shame those who have not paid publicly? check the online database to see if you (or someone you know) has been charged with a summary offense



In other social networking news, a global survey showed Facebook as the most mentioned company. Can we finally say goodbye to MySpace? Here’s hoping ... 

Posted by Jenny on 10/17 at 03:14 PM

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