MediaPsych at thefremlin.com

Friday, June 01, 2007

brief list of current corporate screw ups re online communities

It seems online communities bought out by companies are messing up severely these days. I would chalk it up to the companies operating them not really understanding the existing community and having different sensibilities. That doesn’t mean they can’t learn, on the contrary they seem willing to learn albeit only after mistakes.


Corporate screw ups are probably to be expected, though still disheartening. Community action against it is not only a positive side, but perhaps needed to iron out the way corporations interact with the communities that grew up around social networking tools before the tools were purchased.

Posted by jwfremlin on 06/01 at 02:44 PM
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