Google Alerts and Networking
Diane Cipa, of The Closing Specialists in Pennsylvania, keeps up a blog about title insurance issues called Title Insurance Talk. I know this because about a month ago I was looking for recommendations on local title insurance companies so I posted to a Pittsburgh community blog. Diane got my question through Google Alerts, created an account on the community blog, and responded to me. She also included a link to her blog.
It may be a bit rash to jump to the conclusion that you want to work with someone because of a blog, but I fully support business transparency and her blog was definitely a good sign in my eyes. We had a good conversation via email about Braddock, and since then I have sent at least two more jobs her way plus recommended her to the mayor for anyone else new to town.
The Closing Specialists’ service was top notch, but it was really the personal connection with Diane during that first day that made all of the difference.
Using Google Alerts to watch for business leads is smart, especially when followed up properly. Unlike the situation with Comcast following Tweets, this interaction with a stranger left me very pleased.
